woman sitting with arm around dog on concrete in an animal shelter yardHusy mix dog smiling - eyes have beautiful markings of "eyeliner" and tongue is hanging out of mouth a bit Woman with black beanie and "Dallas Love Bugs" shirt on with a doberman mix young dog leaning across her lap. They are in an animal shelter yard and both smiling.
Husky caught mid-bark while doing a play bow at the camera A small, shepherd mix dog sitting grass with its tongue out in a curl as the dog licks its face
woman sitting with arm around dog on concrete in an animal shelter yardA woman hugging a brown pittie mix dog in a play yard at an animal shelter
A cute brown dog on grass smiling up at the cameraA cute black, brown, and white dog sitting and smiling in front of a brinck wall
woman with black hat and black hoodie on smiling while sitting on ground with black chow chow dogA small, white pittie mix bully breed dog with a big smile and a brown eye patch
A small, shepherd mix dog sitting grass with its tongue out in a curl as the dog licks its faceA white fluffy dog with a light blue bandana on smiling really big looking up at the camera
A black pittie mix dog with light brown eyes, sitting in front of a wall of vines, smiling pleasantly.Animal shelter volunteer in blue shirt with a white apron on petting a smiling, brown Akita dog.
woman sitting with arm around dog on concrete in an animal shelter yardA small, German shepherd type of dog smiling in the animal shelter play yard
A beautiful white dog with brindle spotting smiling. The dog has a heart shaped black nose and bright blue eyes.Stephanie of Dallas Love Bugs hugging a pitbull mix in a play yard
A brown dog with floppy ears and a blue bandana on smiling up at the camera, standing on green grass at Dallas Animal ServicesHusy mix dog smiling - eyes have beautiful markings of "eyeliner" and tongue is hanging out of mouth a bit woman with black hat and black hoodie on smiling while sitting on ground with black chow chow dog

DLB MEDIA

LET'S GET DOGS INTO HOMES!

How To SUCCESSFULLY MARKET Rescue Dogs

MEDIA CHANGES LIVES.
We've seen it happen. We know it works!

Are you an Animal Rescue, Dog Rescue, Animal Shelter, or Advocate sharing rescue dog media on your website, adoption platforms, and social media platforms but not seeing placements (or dogs bouncing right back after placement)?

Are you struggling with little adoption or foster interest or engagement?

Does your local community barely know you exist or hardly participate in your programs?
‍
__________
‍

How do you make good social media for rescue dogs?

What are the secrets to successfully marketing dogs and cats for adoption into matching homes?

How do you educate and encourage participation with communication efforts?

Where should priorities be with limited staff, time, and marketing outlets?

What are important factors in cross-marketing between digital platforms and in-person touch points?

Brand.
Voice.
Consistency.
Deep personality communication (of the animals!).
Interaction video is vital.
Ongoing, varied media.
Tracked marketing efforts.
Education woven into the adoption marketing.
Using all awareness tools available in a connected manner.
Smart data collection and management.

From a data-centered approach, instead of the familiar animal rescue "tragedy narrative," DLB Media leans into thorough matchmaking marketing strategies.

Success in rescue dog adoption marketing is not high metrics of shares, likes, or followers - it is REACH, CONNECTION, and SWIFT, QUALITY PLACEMENT i.e. positive outcome results (which stick).

__________


Consider...
‍
• Data Collection and Management Strategy
• Dog Handling Training
• Dog Body Language Training
• Meaningful Dog Data and Content vs Entertainment Fluff
• Dog Handling for Media Expertise
• Equipment
• Creative Direction Guidelines
• Photo & Video Goals
• Photo & Video Editing
• Music & Sound Tactics
• Use Of Captions
• Impactful Copywriting For Bios, Social Posts, and Websites
• How To Communicate A Dog's Individuality and Unique Story
• How To Avoid Tragedy Narrative and Savior Complex
• Tracking Marketing Efforts and Data
• Using Tracked Data to Inform Promotional Efforts
• Various Platform Best Practices (this is constantly changing!)

COMING SOON: Detailed-tactic articles explaining how we successfully place so many harder-to-adopt shelter dogs. These are the adult, larger dogs and most often pitties, huskies, shepherds, pyrenees, and cattle dogs which are most often seen taking up shelter kennels and being euthanized for space. The breeds listed are working breeds for which the public is not educated about proper exercise or enrichment needs to ensure a happy home life for all involved.