DLB Media

transforming dog rescue through media, education, and big ideas
A cute brown dog lying down on grass and smiling big for the camera

A DIFFERENT 
PATH FORWARD

DLB Media is a media business exclusively focused on helping shelter animals.

We can't adopt, foster, rescue, or transport our way out of the dog overpopulation crisis.

Billions spent annually, caring humans exhausted, tens of thousands of nonprofits - yet nothing changes (is the dog overpopulation crisis actually getting worse?).

We need to think differently. Do things differently. .

DLB Media tackles the crisis through three interconnected approaches that address root causes, not just symptoms.

DLB ARTICLES

Thought-provoking insights and practical solutions for pet owners and the rescue community

9 Ways Animal Rescue Martyrdom Fails The Animals

August 20, 2025
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Big Ideas

If we want to see change in the Animal Rescue space, pervasive martyrdom philosophy needs to go.

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"Kill" vs "No Kill" Animal Shelters and Rescues

May 31, 2023
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Animal Shelter

"Kill" vs "No Kill" Shelters and Rescues - What Do the Terms Mean and What is The Difference?

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Animal Rescue Theater

July 6, 2024
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Big Ideas

5 Practices Which Mislead, Cause Confusion, Inefficiency, or Undesirable Outcomes For the Animals

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There Are Worse Fates Than Humane Euthanasia

June 12, 2023
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Animal Shelter

It is important to respond vs react to euthanasia calls - sometimes EU is the most humane thing to do.

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Bringing A New Dog Home

June 17, 2024
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Adoption

How to set your new dog up for success in your home.

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ABOUT  DLB

DLB Media is animal rescue media interested in effective, efficient adoption marketing strategies alongside promotion of Big Ideas to address the dog overpopulation crisis.


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POWERFUL MEDIA

Get DLB Media for your shelter or rescue, support Media for underserved shelters/rescues, and learn about fostering, dog basics, and big ideas!

A black pittie mix dog with light brown eyes, sitting in front of a wall of vines, smiling pleasantly.